heritage radio underground

Could radio be making a comeback as a source of music discovery? — Photo by Skylar Kang on Pexels

Cutting Discovery Costs With Local Radio’s Music Discovery

In 2026, 48% of independent artists say local radio cut their discovery costs by half, making the dial a cheap gateway to new music. This efficiency comes from direct listener interaction and low-tech promotion tools that bypass pricey streaming algorithms. As a result, artists and fans alike enjoy a more